Negative SEO and Link Removals: Interview with Virante’s Jacob Bohall

Penguin penalty link removals

By Mark Traphagen At Pubcon in Las Vegas last month, Search Engine Journal conducted a video interview with Jacob Bohall, Vice President for Marketing for Virante Inc, on the topics of negative seo and link removals for Penguin penalty recovery. Here’s the video of that interview. Below the video is a summary of the key […]

Google Author Rank: On? Not Yet? Why I Don’t Care


Google Author Rank: The Sasquatch of SEO When it comes to the topic of Google Author Rank and whether it is a reality today, the True Believers are only slightly less fanatical than people convinced that the following are real: Sasquatch (Big Foot) UFO abductions The Kardashians OK, one of those may actually be real, […]

Powerful Personal Branding via Content, Social Networking, & SEO


Personal Brand Authority Is Key to Customer Connection Recently I was asked to give a workshop for entrepreneurs and startup business people at the Ewing Marion Kauffman Foundation in Kansas City. Since the Foundation was taking the trouble of flying me all the way out to the “Paris of the Plains,” I thought long and […]

Writing for the Semantic Web and Semantic Search

Semantic Web Interview Mark Traphagen

Below is a recent interview I did talking about how we should be writing content for the semantic web. I was the guest of Michael Ehline of the Circle of Legal Trust, a “Confederation of Online Attorneys and Webmasters Dedicated to Providing Educational Content and Lawyer Recommendations to the Public at Large.” Michael asked me […]

Matt Cutts SMX Advanced 2013 Question and Answer Session

Danny Sullivan and Matt Cutts at SMX Advanced 2013

Here are my on-the-spot notes taken down as Danny Sullivan of Search Engine Land interviewed Google Distinguished Engineer (and head of Google’s anti-web spam team) Matt Cutts with questions of his own as well as some from the attending live audience at SMX (Search Marketing Exchange) Advanced in Seattle this week. Please understand that nothing […]

The Real Value from Content Marketing


Content marketing is all the hype these days and understandably so. A well thought-out and researched, content marketing strategy is an effective way to target and reach new audiences, build brands, and increase online visibility and traffic. Like other online marketing initiatives, this approach can be as effective or as non-effective as the time we […]

Matt Cutts & Duane Forrester’s Excellent Adventure: The Search Police at SMX West

cutts-and-forrester-excellent adventure-smx-west

Google’s Matt Cutts and Bing’s Duane Forrester at SMX West, March 11 2013 Matt Cutts: Examples of Totally Bogus Spam Matt started off by showing some examples of glaringly obvious spam sites. He asked us not to blog about them to protect privacy. But he let us know that Google’s new “How Search Works” site […]

Link Building Fundamentals: SMX West


Presented by Debra Mastaler, President, Alliance-Link (@debramastaler). A live blog of an SEO Boot Camp session at SMX West in San Jose, CA, March 11, 2013.  Part One: Concept of Link Popularity There are five major engines, but Google is by far #1. The other four don’t even amount to half of Google’s combined. All […]

Is Social Media Influence Building a Zero-Sum Game?


This past week I published what has become my most widely read and re-shared post ever, and in many ways I think my most important post ever: “Your Google Plus Network Is More Powerful Than You Know.”   One paragraph of that social media influence post has sparked some pushback from some very thoughtful readers. […]

Google Plus Post Links Now No Followed by Google


According to Dan Petrovic of Dejan SEO, as of 5 January 2012 Google stopped following (for link juice purposes) links placed in posts on Google+. The primary link is still followed. This is the first link you put into a post on Google+ if you allow G+ to turn it into a rich snippet. Any other […]