the Juice on PPC & Social Web Marketing
UPDATE: The beginning of this post talks about a Google search feature which no longer exists: the “People and Pages on Google+” box. For a period of time Google displayed this box for certain search queries, showing the top-ranked people or brand Pages from Google+. Even though this no longer appears in search, I believe that [...]
Or “How I Outranked Mari Smith for Her Own Post” I’ve been writing a lot lately about my new-found ability to high rank almost anything I post on Google+ on the first page of incognito Google search for long tail keywords that have search volume. See: The SEO Power of Google+ Plus Google AuthorRank Does [...]
Yesterday I posted a dramatic example of how an influential Google+ profile combined with Google author verification linked to high-traffic web posts can result in a huge Google SEO power boost for Google+ posts in regular Google search, even for non-logged-in searchers. Well and fine for my example, which was for a post only a [...]
Combining an influential profile on Google+ with Google’s rel=”author” author verification tag on your online content can create a powerful one-two punch to make you more visible in Google search, even for those not logged in to Google. Check this example: Last Friday I posted on Google+ about how to get a high-value followed link from [...]
UPDATED March 2013! By popular request, here are all our “how to” Google Plus guides for using Google+ effectively, whether for business or personal use, in one convenient listing. ALL our Google+-related posts Want to easily share this list with others? Just use bit.ly/Gplusguides Like this list? Please upvote it at Inbound.org! Google Plus Guides for [...]
There’s a great deal of hooplah online right now about the new Google “Search plus Your World” implementation that adds personalized search (with Google+ content front-and-center) as the default view for most searcher’s SERPs. Almost all of the focus has (naturally) been on the heavy Google+ presence in the new personal search. But what many [...]
The web has changed the world in so many ways, but few are more awesome than the fact that now anyone can be a “published” author. Search engines like Google made it possible that people might actually find your content. Then social media came along, opening up yet another way for even the “smallest” of [...]
Today Google announced a change to the way it presents its search engine results that evoked breathless proclamations from the technorati like these: “Google+ could change the entire way we use the Web — and drive millions of Web sites who depend on Google to change how they attract customers.” – Business Insider “… a significant [...]
Could there be anything more cheering to an online author (especially one with a healthy ego like Yours Truly) than seeing this little gift from Google? Such “author rich snippet search results” are one of the benefits of connecting your online, original content with your Google+ profile, something we now know of as Google Authorship. The [...]
Anyone building a brand or business page on Google+ quickly comes to a rather unsettling realization: at no point in the process does Google do anything to check that you have any real connection to the brand name on your page. So it would seem that you are left relying on searchers’ detective abilities to [...]
Virante Orange Juice is the Internet marketing blog of Virante, Inc., a leading innovator in building web presence for business. This blog specializes in Social Media, Search Advertising, and Web Analytics. For our widely-read SEO blog, check out The Google Cache.
Contact us!
