Why the Google Plus Paid Page Promotion Plan Will Be Better than Facebook’s

google plus ads

UPDATE 20 December 2012: The advertising option previewed in this post is now active and available to selected US Google+ brand pages in the US, according to this post by Google staffer Christen Oestlien. Google+ user Michelle Marie noticed the following tiny “ad” in the right column of her Google+ Page’s profile: Which led to […]

Google Tag Manager: Webcast with Google Product Manager, Laura Holmes

Google Tag Manager Makes It Easy

Today, I watched Google’s webinar presentation on the new Google Tag Manager tool (Nov. 13, 2012).  I must say I was somewhat impressed with the way Google is attempting to mitigate issues that complicate the tagging problems that both developers and marketers often face. Google Tag Manager Addresses Previous Issues These issues typically revolve around […]

How Does Google "Search plus Your World" Affect Adwords Management?

Ad rankings with "personal" turned on

On January 10, 2012, Google began to roll out its new “Search plus Your World,* which subdivides your search results into personalized results and non-personalized results. The personalized results side now shows a ramped-up “social search,” pulling in more material relevant to you as based on your social relationships (as defined by your Google+ profile). […]

Is Your Paid Search Agency Ripping You Off? (Part 4: Ads Gone Bad)

When you hire an agency or individual to manage your paid search advertising account, you are trusting that the account is going to be professionally managed to produce the best, most cost-effective results for your business. It’s likely that you hired a manager in the first place because you recognized that paid search is way […]

Is Your Paid Search Agency Ripping You Off? (Part 3)

When you hire an agency or individual to manage your paid search advertising account, you are trusting that the account is going to be professionally managed to produce the best, most cost-effective results for your business. It’s likely that you hired a manager in the first place because you recognized that paid search is way […]

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