Virante Orange Juice http://www.virante.org/blog the Juice on PPC & Social Web Marketing Fri, 10 May 2013 16:14:07 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Google Plus Multi-Comment Streams Hack for Web Sites http://www.virante.org/blog/2013/05/02/google-plus-mulit-comment-streams-hack-for-web-sites/ http://www.virante.org/blog/2013/05/02/google-plus-mulit-comment-streams-hack-for-web-sites/#comments Thu, 02 May 2013 15:44:00 +0000 Sean Murray http://www.virante.org/blog/?p=4540 or Leaving Google+ In Order to Enhance Google+ In the last week, diehard Google fans discovered that a new commenting feature added to the Blogger platform had a stunning loophole: the feature could be applied to other platforms. Whether an unsecure API call was left there intentionally by Google for us to find is up [...]

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]]> http://www.virante.org/blog/2013/05/02/google-plus-mulit-comment-streams-hack-for-web-sites/feed/ 1 Is Google+ Still the Future of Google? The Commitment of Google and Larry Page http://www.virante.org/blog/2013/04/23/is-google-still-the-future-of-google/ http://www.virante.org/blog/2013/04/23/is-google-still-the-future-of-google/#comments Tue, 23 Apr 2013 11:47:14 +0000 Mark Traphagen http://www.virante.org/blog/?p=4477 I love the way Elisa Gabbert put it over on the WordStream Blog: The Future According to Larry Page: Outlook Lazy. But I really don’t agree with her leap to a conclusion that Page thinks “the future…will not be social, as Page might have had us believe in the past.” She’s referring to the 2013 1st Quarter earnings call [...]

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]]> http://www.virante.org/blog/2013/04/23/is-google-still-the-future-of-google/feed/ 8 Fitness and Nutrition Community on Google Plus: A Case Study http://www.virante.org/blog/2013/04/09/fitness-and-nutrition-community-on-google-plus-a-case-study/ http://www.virante.org/blog/2013/04/09/fitness-and-nutrition-community-on-google-plus-a-case-study/#comments Tue, 09 Apr 2013 11:28:49 +0000 Bradford Lowry http://www.virante.org/blog/?p=4421 Fitness and Nutrition Community Case Study I’m relatively new to social media and willingly confess that its value to me personally and to my work was always suspect. For those of you in the business, no doubt you would find my excuses for devaluing social media were not far removed from what you hear every [...]

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]]> http://www.virante.org/blog/2013/04/09/fitness-and-nutrition-community-on-google-plus-a-case-study/feed/ 4 Google Plus Circle Subscriptions: How to Adjust the Volume http://www.virante.org/blog/2013/03/30/google-plus-circle-subscriptions-how-to-adjust-the-volume/ http://www.virante.org/blog/2013/03/30/google-plus-circle-subscriptions-how-to-adjust-the-volume/#comments Sat, 30 Mar 2013 22:19:46 +0000 Mark Traphagen http://www.virante.org/blog/?p=4388 Recently Google+ changed the location and choices for Circle volume and subscription settings. Previously they were contained in an easy-to-see slider at the top of each circle’s view on the Google+ Home page. Now they have been moved inside a  ”Settings” link to the right of each Circle view, just under the images of people [...]

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]]> http://www.virante.org/blog/2013/03/30/google-plus-circle-subscriptions-how-to-adjust-the-volume/feed/ 5 The Real Value from Content Marketing http://www.virante.org/blog/2013/03/29/the-real-value-from-content-marketing/ http://www.virante.org/blog/2013/03/29/the-real-value-from-content-marketing/#comments Fri, 29 Mar 2013 17:23:37 +0000 Brian Jensen http://www.virante.org/blog/?p=4353 Content marketing is all the hype these days and understandably so. A well thought-out and researched, content marketing strategy is an effective way to target and reach new audiences, build brands, and increase online visibility and traffic. Like other online marketing initiatives, this approach can be as effective or as non-effective as the time we [...]

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]]> http://www.virante.org/blog/2013/03/29/the-real-value-from-content-marketing/feed/ 10 Content Marketing Ninjas http://www.virante.org/blog/2013/03/27/content-marketing-ninjas/ http://www.virante.org/blog/2013/03/27/content-marketing-ninjas/#comments Wed, 27 Mar 2013 11:33:28 +0000 Mark Traphagen http://www.virante.org/blog/?p=4334 A live blog of the presentations of three incredible content marketing ninjas at the Raleigh SEO Meetup, 26 March 2013. Casie Gillette @casieg KoMarketing Associates Amy Lewis @commsninja Cisco Marty Smith @scenttrail AtlanticBT Casie Gillette: Content is for Search, Branding & Authorship Needed to find ways to help clients take advantage of universal search as [...]

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]]> http://www.virante.org/blog/2013/03/27/content-marketing-ninjas/feed/ 14 Author Rank: Facts and Fiction (Live Hangout with Mark Traphagen) http://www.virante.org/blog/2013/03/20/author-rank-facts-and-fiction-live-hangout-with-mark-traphagen/ http://www.virante.org/blog/2013/03/20/author-rank-facts-and-fiction-live-hangout-with-mark-traphagen/#comments Wed, 20 Mar 2013 20:29:17 +0000 Mark Traphagen http://www.virante.org/blog/?p=4319 Virante’s Mark Traphagen was the guest of +Max Minzer for his Max Impact Hangout On Air show, discussing the topic: “Author Rank: Facts and Fiction.” Mark shared his views on the distinction between Authorship and Author Rank, whether or not Author Rank is a major ranking factor for search yet, and how content creators and brands should [...]

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]]> http://www.virante.org/blog/2013/03/20/author-rank-facts-and-fiction-live-hangout-with-mark-traphagen/feed/ 2 Link Building Tips from Link Building Clinic at SMX West 2013 http://www.virante.org/blog/2013/03/13/link-building-tips-from-link-building-clinic-at-smx-west-2013/ http://www.virante.org/blog/2013/03/13/link-building-tips-from-link-building-clinic-at-smx-west-2013/#comments Wed, 13 Mar 2013 20:17:01 +0000 Mark Traphagen http://www.virante.org/blog/?p=4273 Ari Nahmani live diagnosed the link profiles of a number of sites during this session at SMX West 2013, along with Search Engine Land’s Elisabeth Osmeloski and Kaila Strong. If you are distributing an embedded widget or free plugin, make the anchor text all brand name on the link back. Rotating the anchor text might work [...]

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]]> http://www.virante.org/blog/2013/03/13/link-building-tips-from-link-building-clinic-at-smx-west-2013/feed/ 6 Content Isn’t Just King: It’s Also Queen and Ace (SMX West 2013) http://www.virante.org/blog/2013/03/13/content-isnt-just-king-its-also-queen-and-ace-smx-west-2013/ http://www.virante.org/blog/2013/03/13/content-isnt-just-king-its-also-queen-and-ace-smx-west-2013/#comments Wed, 13 Mar 2013 17:54:04 +0000 Mark Traphagen http://www.virante.org/blog/?p=4245 The Veg-O-Matic Approach to Smart SEO Writing – Heather Lloyd Heather Lloyd-Martin is a 20-year marketing veteran and recognized author. She is President and CEO of SuccessWorks, a marketing firm providing search engine optimized copywriting Once upon a time it was all about your website. The pressure now to constantly create and share content is [...]

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]]> http://www.virante.org/blog/2013/03/13/content-isnt-just-king-its-also-queen-and-ace-smx-west-2013/feed/ 4 From Authorship to Authority: Claiming Your Identity Online And Why You Should http://www.virante.org/blog/2013/03/12/from-authorship-to-authority-claiming-your-identity-online-and-why-you-should/ http://www.virante.org/blog/2013/03/12/from-authorship-to-authority-claiming-your-identity-online-and-why-you-should/#comments Tue, 12 Mar 2013 22:27:46 +0000 Mark Traphagen http://www.virante.org/blog/?p=4202 What is Google Authorship? What is Author Rank? Why should you use Authorship? From SMX West, 12 March 2013. Panelists: Mike Arnesen, SwellPath (@mike_arnesen) AJ Kohn, Blind Five Year Old (@ajkohn) (There was another panelist, but I decided to just blog those directly talking about Google Authorship) Mike Arnesen: A Journey to Quality Search Results [...]

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