the Juice on PPC & Social Web Marketing
or Leaving Google+ In Order to Enhance Google+ In the last week, diehard Google fans discovered that a new commenting feature added to the Blogger platform had a stunning loophole: the feature could be applied to other platforms. Whether an unsecure API call was left there intentionally by Google for us to find is up [...]
I love the way Elisa Gabbert put it over on the WordStream Blog: The Future According to Larry Page: Outlook Lazy. But I really don’t agree with her leap to a conclusion that Page thinks “the future…will not be social, as Page might have had us believe in the past.” She’s referring to the 2013 1st Quarter earnings call [...]
Fitness and Nutrition Community Case Study I’m relatively new to social media and willingly confess that its value to me personally and to my work was always suspect. For those of you in the business, no doubt you would find my excuses for devaluing social media were not far removed from what you hear every [...]
Recently Google+ changed the location and choices for Circle volume and subscription settings. Previously they were contained in an easy-to-see slider at the top of each circle’s view on the Google+ Home page. Now they have been moved inside a ”Settings” link to the right of each Circle view, just under the images of people [...]
Content marketing is all the hype these days and understandably so. A well thought-out and researched, content marketing strategy is an effective way to target and reach new audiences, build brands, and increase online visibility and traffic. Like other online marketing initiatives, this approach can be as effective or as non-effective as the time we [...]
A live blog of the presentations of three incredible content marketing ninjas at the Raleigh SEO Meetup, 26 March 2013. Casie Gillette @casieg KoMarketing Associates Amy Lewis @commsninja Cisco Marty Smith @scenttrail AtlanticBT Casie Gillette: Content is for Search, Branding & Authorship Needed to find ways to help clients take advantage of universal search as [...]
Virante’s Mark Traphagen was the guest of +Max Minzer for his Max Impact Hangout On Air show, discussing the topic: “Author Rank: Facts and Fiction.” Mark shared his views on the distinction between Authorship and Author Rank, whether or not Author Rank is a major ranking factor for search yet, and how content creators and brands should [...]
The Veg-O-Matic Approach to Smart SEO Writing – Heather Lloyd Heather Lloyd-Martin is a 20-year marketing veteran and recognized author. She is President and CEO of SuccessWorks, a marketing firm providing search engine optimized copywriting Once upon a time it was all about your website. The pressure now to constantly create and share content is [...]
What is Google Authorship? What is Author Rank? Why should you use Authorship? From SMX West, 12 March 2013. Panelists: Mike Arnesen, SwellPath (@mike_arnesen) AJ Kohn, Blind Five Year Old (@ajkohn) (There was another panelist, but I decided to just blog those directly talking about Google Authorship)
Presented by Debra Mastaler, President, Alliance-Link (@debramastaler). A live blog of an SEO Boot Camp session at SMX West in San Jose, CA, March 11, 2013. Part One: Concept of Link Popularity There are five major engines, but Google is by far #1. The other four don’t even amount to half of Google’s combined. All [...]
Virante Orange Juice is the Internet marketing blog of Virante, Inc., a leading innovator in building web presence for business. This blog specializes in Social Media, Search Advertising, and Web Analytics. For our widely-read SEO blog, check out The Google Cache.
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