the Juice on PPC & Social Web Marketing
Wherefore art thou, Google Author Rank? This past weekend The Wall Street Journal published excerpts from an upcoming book by Google Chairman Eric Schmidt. Among Schmidt’s seven predictions for what we can expect in the coming years of the digital age was this intriguing bite: Within search results, information tied to verified online profiles will [...]
According to Dan Petrovic of Dejan SEO, as of 5 January 2012 Google stopped following (for link juice purposes) links placed in posts on Google+. The primary link is still followed. This is the first link you put into a post on Google+ if you allow G+ to turn it into a rich snippet. Any other [...]
There is simply no better source on the web for discovering the best inbound marketing content than Inbound.org. Members contribute links to articles they find useful, and the community upvotes the best to the front “Hottest” page. Most of the best and most recognized names in inbound marketing are active on the site. In this [...]
Beginning yesterday (27 December 2012), it appears that Google+ has been rolling out to brand Pages the ability to comment on, +1, and re-share posts from personal profiles of people who have not circled them. This is news because until now brand Pages had no ability to interact with the posts of people who had [...]
When Google+ enthusiasts brag about their favorite social network, one of their top talking points is “no ads!” This has been fueled by a persistent belief among G+ users that Google+ leadership has promised to never have ads on the social network. But has there ever been such a promise? The belief that there is [...]
Google+ celebrated nearing the end of its first full calendar year as a social network by publishing this infographic displaying highlights about the network achieved in 2012: The infographic covers the following highlights and achievements of Google Plus in 2012: The rapid growth in users (500 million accounts / 135 million active users) The creative [...]
UPDATE 20 December 2012: The advertising option previewed in this post is now active and available to selected US Google+ brand pages in the US, according to this post by Google staffer Christen Oestlien. Google+ user Michelle Marie noticed the following tiny “ad” in the right column of her Google+ Page’s profile: Which led to [...]
I was fortunate to be able to attend Internet Summit 2012 in Raleigh, NC and below are some of the highlights from this morning’s session on Web Analytics and Performance. The New Norm: Cross Platform Measurement Scott Calise – Director of Digital Research, VMN Entertainment & Games (Viacom) Interesting stats: 18-49 year old adult owns, [...]
Designing and Optimizing for Multiple Screens Session session on Nov. 8, 2012 at the Internet Summit featuring Alexandre Douzet, Les James, Ryan Manchee, Chris Stout and Aaron Schildkrout.
Virante Orange Juice is the Internet marketing blog of Virante, Inc., a leading innovator in building web presence for business. This blog specializes in Social Media, Search Advertising, and Web Analytics. For our widely-read SEO blog, check out The Google Cache.
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Google Plus Comment Notifications Algorithm Updated
According to Google+ Chief Architect Yonatan Zunger, Google+ will now send you notifications for new comments in large comment threads, but only when a new algorithm determines it is likely you’d want to see such notifications Google+ used to stop notifying you when a comment thread in which you had participated reached 100 comments. In [...]