Google Plus Multi-Comment Streams Hack for Web Sites

crossstreams

or Leaving Google+ In Order to Enhance Google+ In the last week, diehard Google fans discovered that a new commenting feature added to the Blogger platform had a stunning loophole: the feature could be applied to other platforms. Whether an unsecure API call was left there intentionally by Google for us to find is up [...]

Is Google+ Still the Future of Google? The Commitment of Google and Larry Page

Larry Page: Why You No Mention Google+?

I love the way Elisa Gabbert put it over on the WordStream Blog: The Future According to Larry Page: Outlook Lazy. But I really don’t agree with her leap to a conclusion that Page thinks “the future…will not be social, as Page might have had us believe in the past.” She’s referring to the 2013 1st Quarter earnings call [...]

The Real Value from Content Marketing

155738778_80_80

Content marketing is all the hype these days and understandably so. A well thought-out and researched, content marketing strategy is an effective way to target and reach new audiences, build brands, and increase online visibility and traffic. Like other online marketing initiatives, this approach can be as effective or as non-effective as the time we [...]

Author Rank: Facts and Fiction (Live Hangout with Mark Traphagen)

author-rank-fact-fiction

Virante’s Mark Traphagen was the guest of +Max Minzer for his Max Impact Hangout On Air show, discussing the topic: “Author Rank: Facts and Fiction.” Mark shared his views on the distinction between Authorship and Author Rank, whether or not Author Rank is a major ranking factor for search yet, and how content creators and brands should [...]

From Authorship to Authority: Claiming Your Identity Online And Why You Should

CameraAwesomePhoto (1)

What is Google Authorship? What is Author Rank? Why should you use Authorship? From SMX West, 12 March 2013. Panelists: Mike Arnesen, SwellPath (@mike_arnesen) AJ Kohn, Blind Five Year Old (@ajkohn) (There was another panelist, but I decided to just blog those directly talking about Google Authorship)

Walk a Mile in Google’s Shoes: Dealing with Tough Calls in Search (Matt Cutts at SMX West)

google-tough-search-calls

At SMX West today we were invited to walk a mile in Google’s shoes, as Matt Cutts with Patrick Thomas of the Search Quality Team led us through the kinds of dilemmas a search engine faces regularly in deciding when, and when not, to censor results. Should Google censor content? 3 people in the audience raised their [...]

The Google Dance: How to Grove to It (Yes, It’s Back!) from SMX West

151477204_80_80

A live blog of the Google Dance session at SMX West, San Jose CA, March 11, 2013 Moderator: Danny Sullivan, Search Engine Land (@dannysullivan) Speakers: Rhea Drysdale, Outspoken Media Inc. (@Rhea) Mitul Gandhi, seoClarity (@seoclarity) Marcus Tober, Searchmetrics Inc. (@linkvendor) Background: Post last year by Danny Sullivan: The Google Dance Is Back Rhea Drysdale Historical [...]

Guest Posting: Should You Stop Allowing It on Your Site?

1012568622_bd5a6295cf

Guest Posting? Yes! But Just for Links, NO! Based on what happened in the massive Interflora Google de-indexing this week, and the discovery that the probable cause was tons of  paid “advertorials” on British newspaper sites, Gordon Campbell sounds an alarm that he believes Google may come gunning for spammy-looking guest posting next. I appreciate that [...]

Mark Traphagen Interviewed by 97thFloor

mark-traphagen-profile-photo-square

Virante’s Director of Digital Outreach Mark Traphagen (Google+ | Twitter) was interviewed by Brandon Hassler of digital marketing agency 97th Floor. Brandon asked Mark questions about the following: Q. When many in the industry think about Google+ they can’t help but think of Mark Traphagen. What is it about Google+ that got you hooked? Q. Google+ officially [...]

Google Author Rank: Has Google Chairman Eric Schmidt Now Confirmed It?

16169v5-max-450x450

Wherefore art thou, Google Author Rank? This past weekend The Wall Street Journal published excerpts from an upcoming book by Google Chairman Eric Schmidt. Among Schmidt’s seven predictions for what we can expect in the coming years of the digital age was this intriguing bite: Within search results, information tied to verified online profiles will [...]