Using Social Media For Increased Real Estate Sales


Social Media For Real Estate As a Realtor, you will do whatever it takes to sell a home as fast as possible. After all, who doesn’t love satisfied clients and a quicker commission? But if you haven’t integrated social media into your home selling strategy, you are doing yourself (and your clients) a great disservice. […]

Why Nobody Enters Your Contest

sad clown

What follows is a real life story, I have not changed any of the names because these brands need to be taken out back and given a stern talking too. Executive Summary: Nobody enters your contest because you make it nearly impossible.

Facebook Graph Search, Search Quality, and the Meaning of Like


Facebook’s new Graph Search feature promises to revolutionize our searches by tying together the social graph of our friends and Liked pages. At first glance, the ability of the new search to bring together different bits of information as an answer to a natural language query is almost awe inspiring. Ask for “people in my […]

Why the Google Plus Paid Page Promotion Plan Will Be Better than Facebook’s

google plus ads

UPDATE 20 December 2012: The advertising option previewed in this post is now active and available to selected US Google+ brand pages in the US, according to this post by Google staffer Christen Oestlien. Google+ user Michelle Marie noticed the following tiny “ad” in the right column of her Google+ Page’s profile: Which led to […]

SEO for the Social Media Minded: Webinar by Rand Fishkin and Nathan Latka


Once upon a time there were SEOs and Social Media Managers. SEOs lived on a solid planet called Data and lived by a code called Measurable Results. Social Media Managers lived in a cloud world called Engagement. Though the two could see each other from afar, they had very little contact. Then came the dark […]

How Facebook Is Silencing 57% of Your Fans


UPDATE: Facebook has now introduced an update for all mobile apps that includes a share button for posts from others in your news feed. Late to the game, but the problem described below is no longer a problem Imagine that your team is in the Big Game. It’s all on the line. The Championship is […]

Complete Guide to the Facebook Pages iPhone App

Facebook Pages App Page Screen

The Facebook Pages app is the official Facebook Page manager app for iPhone (iOS). It allows administrators of Facebook brand pages to manage their Pages from their smart phone. Until the introduction of this app administering Facebook Pages from an iPhone was difficult at best. While not as full-featured as the desktop version, this app […]

Monday Morning Quarterback #9 (Inbound Marketing News)

A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week.  Social Media & Content Marketing Google+ Live Hangouts on Air Now Available to All - Tech pundits disagree sharply on whether or not Google+ is a success or failure (so far), but one thing almost […]

The Impact of Social Media on SEO (Slideshow)


My slides (with added annotations) from a presentation I did for the Duke University Webcomm Group. I cover the growing influence of social media on search engine results, why search engines are seeking “social signal,” and end with a focus on test we’ve been running on the powerful SEO influence of an optimized Google+ profile […]

Monday Morning Quarterback #6

A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week.  Social Media & Content Marketing Facebook Adds News Feed Noise Reducer Facebook now auto-suggests adding “friends” with whom you have little interaction to a list where you will get fewer of their updates, but […]