the Juice on PPC & Social Web Marketing
Content marketing is all the hype these days and understandably so. A well thought-out and researched, content marketing strategy is an effective way to target and reach new audiences, build brands, and increase online visibility and traffic. Like other online marketing initiatives, this approach can be as effective or as non-effective as the time we [...]
Virante’s Mark Traphagen was the guest of +Max Minzer for his Max Impact Hangout On Air show, discussing the topic: “Author Rank: Facts and Fiction.” Mark shared his views on the distinction between Authorship and Author Rank, whether or not Author Rank is a major ranking factor for search yet, and how content creators and brands should [...]
What is Google Authorship? What is Author Rank? Why should you use Authorship? From SMX West, 12 March 2013. Panelists: Mike Arnesen, SwellPath (@mike_arnesen) AJ Kohn, Blind Five Year Old (@ajkohn) (There was another panelist, but I decided to just blog those directly talking about Google Authorship)
Wherefore art thou, Google Author Rank? This past weekend The Wall Street Journal published excerpts from an upcoming book by Google Chairman Eric Schmidt. Among Schmidt’s seven predictions for what we can expect in the coming years of the digital age was this intriguing bite: Within search results, information tied to verified online profiles will [...]
Somebody at Google likes me. I swear, I’m not paying them anything! Back in June of 2012 I first posted about what I saw as a flaw in the way Google indexes Google+ posts that are re-shares of other users’ posts. Since at least the spring of that year I’d found that I could very, [...]
If you read me regularly or follow me on Google+, it’s no secret to you that I think Google Authorship is the hottest thing since meme images of velociraptors. Authorship is connecting your content from across the web to your Google+ profile. When you do so, you are eligible for at least three benefits (one [...]
If you have attempted to set up Google Authorship for your online content (here’s how), you may have received a “Welcome to Google Authorship” email from Google that looks something like this: Google has been sending these out kind of randomly for a couple of months now. I never got an email, but of course [...]
Join Virante’s +Mark Traphagen with co-guest panelists +AJ Kohn and +Bill Slawski for a Google+ Hangout On Air discussion of Rich Snippet search results and Google Authorship / Author Rank. The show was hosted by +Dan Petrovic and +Martin Reed of DejanSEO. (Video is below text) For the first 20 minutes, Dan and Martin give us [...]
If you follow my writing here, on various other blogs, and on Google+, you know that I am a big fan of Google’s Authorship project, and that I do a great deal of thinking and research about it. But when you’ve got your nose deep into something, it’s easy to slip into jargon and forget [...]
My friend and YouTube SEO Wizard +Ronnie Bincer alerted me to an option that Google has been offering on YouTube for a while now, but few know about: the ability to change your YouTube channel name to your Google+ profile name, and thereby connect the two more closely. Back when I created my YouTube account, it [...]
Virante Orange Juice is the Internet marketing blog of Virante, Inc., a leading innovator in building web presence for business. This blog specializes in Social Media, Search Advertising, and Web Analytics. For our widely-read SEO blog, check out The Google Cache.
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