Mark Traphagen

Mark is Director of Digital Outreach for Virante Inc. Mark helps businesses build strategies to increase brand influence and attract natural links and social signals. He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s.

Mark has spoken at major conferences such as SMX, ConvergeSouth and SearchExchange, as well as at numerous local SEO meetings, has conducted webinars for SocialFresh and Bulldog PR, and is a regular columnist on the Maximize Social Business Blog. He is also working on the first comprehensive book covering Google Authorship and Author Rank.

When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.

Authorshipocalypse! The Great Google Authorship Purge Has Begun

Authorship in SERPs before and after comparison

December 2013: Authorship in Search Results Gets Restricted UPDATE 21 January 2013: I have now published results of my study detailing who lost Google Authorship and why. UPDATE:¬†While composing this post, Barry Schwartz of Search Engine Land reported that Google confirms that Authorship results in search are being intentionally reduced. It appears that the Matt […]

Google Penguin Hunting: An Interview with Russ Jones, CTO of Virante

Russ Jones interviewed on preventing Penguin penalties.

At Pubcon this October, John Rampton of Search Engine Journal interviewed Russ Jones, CTO of Virante, about how to Penguin-proof a website. The Google Penguin algorithm update, which has now had several updates and refreshings, primarily goes after sites that have suspicious-looking backlink profiles. The update looks for telltale patterns that may indicate a site […]

Negative SEO and Link Removals: Interview with Virante’s Jacob Bohall

Penguin penalty link removals

By Mark Traphagen At Pubcon in Las Vegas last month, Search Engine Journal conducted a video interview with Jacob Bohall, Vice President for Marketing for Virante Inc, on the topics of negative seo and link removals for Penguin penalty recovery. Here’s the video of that interview. Below the video is a summary of the key […]

Google Plus Update Event: 18 Major Upgrades to Google+

Google Plus Updates Event live tweets

My live tweets from today’s Google Plus Update live event. Google’s Vic Gundotra announced 18 major upgrades to Google+, centerend around Hangouts, photos, and videos. (Go to bottom of page for a Pinterest pinnable image of these tweets!) Hungry for more details on these updates? The Social Media Hat has a very thorough summary with […]

Google Author Rank: On? Not Yet? Why I Don’t Care

Sasquatch

Google Author Rank: The Sasquatch of SEO When it comes to the topic of Google Author Rank and whether it is a reality today, the True Believers are only slightly less fanatical than people convinced that the following are real: Sasquatch (Big Foot) UFO abductions The Kardashians OK, one of those may actually be real, […]

Matt Cutts at Pubcon 2013: Authorship, Authority and the Future of Search

Matt Cutts keynote at Pubcon 2013 Las Vegas

After reading several live blog notes (here and even better¬†here) on the keynote address by Google’s Matt Cutts at Pubcon 2013 yesterday, I was seeing intriguing hints that he had spoken about some topics near and dear to me. But since these were live notes, some of the details were a bit fuzzy. I really […]

Hey Pubcon: Here’s All My Google Authorship Content!

pubcon

I’m hearing from a lot of my spies at Pubcon 2013 in Las Vegas that I’ve been getting shoutouts from a number of speakers, recommending they read this blog to get the best content about Google Authorship and Google+. Thanks! Let me help you get straight to what you’re looking for: My Google Authorship and […]

How to Be Social Without Stepping on Legal Landmines – Glen Gilmore

Glen Gilmore

Presentation on Social Media Law by Glen Gilmore (@GlenGilmore) at ConvergeSouth 2013, Greensboro, North Carolina, 11 October 2013 Glen Gilmore is a social media strategist who has provided customized social media marketing training to members of the Fortune 500, teaches Digital Marketing, Crisis Communications, and Social Media Law at Rutgers University. And in case that […]

Google Plus Page Verification Is Now Harder to Get, But Still Possible

Google Plus Page verification mark

Recently I posted on Google+ that we had discovered that the Google Plus Page Verification application page is now closed. In other words, they are no longer allowing Google+ Pages to apply for verification. Here’s how the page where you used to apply for Page verification looks now: As you can see, they no longer […]

Penguin Penalty Checker: Introducing Penguin Analysis

Penguin Analysis

New Penguin Penalty Checker Site Assess Your Google Penalty Risk Penguin Analysis is a new site that can help you assess how at risk your site might be for a Google Penguin penalty. It’s the latest innovation from our awesome link removal experts at Remove’em (the leading tool to automate much of the process of […]

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