the Juice on PPC & Social Web Marketing
Mark is Director of Digital Outreach for Virante Inc. Mark helps businesses build strategies to increase brand influence and attract natural links and social signals. He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s.
Mark has spoken at major conferences such as SMX, ConvergeSouth and SearchExchange, as well as at numerous local SEO meetings, has conducted webinars for SocialFresh and Bulldog PR, and is a regular columnist on the Windmill Networking Blog. He is also working on the first comprehensive book covering Google Authorship and Author Rank.
When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.
I love the way Elisa Gabbert put it over on the WordStream Blog: The Future According to Larry Page: Outlook Lazy. But I really don’t agree with her leap to a conclusion that Page thinks “the future…will not be social, as Page might have had us believe in the past.” She’s referring to the 2013 1st Quarter earnings call [...]
Recently Google+ changed the location and choices for Circle volume and subscription settings. Previously they were contained in an easy-to-see slider at the top of each circle’s view on the Google+ Home page. Now they have been moved inside a ”Settings” link to the right of each Circle view, just under the images of people [...]
A live blog of the presentations of three incredible content marketing ninjas at the Raleigh SEO Meetup, 26 March 2013. Casie Gillette @casieg KoMarketing Associates Amy Lewis @commsninja Cisco Marty Smith @scenttrail AtlanticBT Casie Gillette: Content is for Search, Branding & Authorship Needed to find ways to help clients take advantage of universal search as [...]
Virante’s Mark Traphagen was the guest of +Max Minzer for his Max Impact Hangout On Air show, discussing the topic: “Author Rank: Facts and Fiction.” Mark shared his views on the distinction between Authorship and Author Rank, whether or not Author Rank is a major ranking factor for search yet, and how content creators and brands should [...]
Ari Nahmani live diagnosed the link profiles of a number of sites during this session at SMX West 2013, along with Search Engine Land’s Elisabeth Osmeloski and Kaila Strong. If you are distributing an embedded widget or free plugin, make the anchor text all brand name on the link back. Rotating the anchor text might work [...]
The Veg-O-Matic Approach to Smart SEO Writing – Heather Lloyd Heather Lloyd-Martin is a 20-year marketing veteran and recognized author. She is President and CEO of SuccessWorks, a marketing firm providing search engine optimized copywriting Once upon a time it was all about your website. The pressure now to constantly create and share content is [...]
What is Google Authorship? What is Author Rank? Why should you use Authorship? From SMX West, 12 March 2013. Panelists: Mike Arnesen, SwellPath (@mike_arnesen) AJ Kohn, Blind Five Year Old (@ajkohn) (There was another panelist, but I decided to just blog those directly talking about Google Authorship)
At SMX West today we were invited to walk a mile in Google’s shoes, as Matt Cutts with Patrick Thomas of the Search Quality Team led us through the kinds of dilemmas a search engine faces regularly in deciding when, and when not, to censor results. Should Google censor content? 3 people in the audience raised their [...]
Google’s Matt Cutts and Bing’s Duane Forrester at SMX West, March 11 2013 Matt Cutts: Examples of Totally Bogus Spam Matt started off by showing some examples of glaringly obvious spam sites. He asked us not to blog about them to protect privacy. But he let us know that Google’s new “How Search Works” site [...]
A live blog of the Google Dance session at SMX West, San Jose CA, March 11, 2013 Moderator: Danny Sullivan, Search Engine Land (@dannysullivan) Speakers: Rhea Drysdale, Outspoken Media Inc. (@Rhea) Mitul Gandhi, seoClarity (@seoclarity) Marcus Tober, Searchmetrics Inc. (@linkvendor) Background: Post last year by Danny Sullivan: The Google Dance Is Back Rhea Drysdale Historical [...]
Virante Orange Juice is the Internet marketing blog of Virante, Inc., a leading innovator in building web presence for business. This blog specializes in Social Media, Search Advertising, and Web Analytics. For our widely-read SEO blog, check out The Google Cache.
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