Powerful Personal Branding via Content, Social Networking, & SEO

kauffman foundationPersonal Brand Authority Is Key to Customer Connection

Recently I was asked to give a workshop for entrepreneurs and startup business people at the Ewing Marion Kauffman Foundation in Kansas City.

Since the Foundation was taking the trouble of flying me all the way out to the “Paris of the Plains,” I thought long and hard about the most useful message I could give to people trying to connect their businesses with the people who could and would become their customers.

Though there were many topics I could have covered, I kept coming back to reflecting on how powerful building what is commonly called a “personal brand” has been for me and for Virante. It took time and a lot of hard work and perseverance to build my reputation online, but eventually my hunch that that had value for my agency paid off.

People trust people long before they trust trademarks.

That simple truth makes me wonder why more businesses don’t actively seek to put a person (or persons) out front. Below is the presentation I have in Kansas City, and in it I explain why your personal brand is your businesses’ fastest and most effective way to bring people into your fold.

I’m grateful not only to the Kaffman Foundation, but to friends like the Fitness and Nutrition Community on Google+ for partnering with me in testing my theories and hunches.


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Powerful Personal Branding via Content, Social Networking, & SEO by

Mark is Director of Digital Outreach for Virante Inc. Mark helps businesses build strategies to increase brand influence and attract natural links and social signals. He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.


  1. Mark, I love your blogs, but the sound was really hard to hear on this video on my computer…:(

  2. Hey, Mark — your hard work on and off the job is inspiring! You are an excellent example of passion-in-motion with all things Google+. Please continue to bring us your top-quality posts and working knowledge! We are hooked!

  3. As a beginner I would say that Mark has great personality. I’m just wondering if maybe you could also help me with my starting career which is blog commenting. Thank you and God Bless!!


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