Writing for the Semantic Web and Semantic Search

Semantic Web Interview Mark TraphagenBelow is a recent interview I did talking about how we should be writing content for the semantic web. I was the guest of Michael Ehline of the Circle of Legal Trust, a “Confederation of Online Attorneys and Webmasters Dedicated to Providing Educational Content and Lawyer Recommendations to the Public at Large.”

Michael asked me to teach his audience about how Google and other search engines are increasingly moving toward a semantic understanding of the web, and how that should impact the way they produce content. In a nutshell, semantic search is the movement by search engines to be less dependent upon matching blunt keywords on a page with the same keywords typed in by searchers, and to move toward being able to understand the relationships between things much as we humans do intuitively.

The goal of semantic search is to connect people with what they are looking for more quickly, without people having to unnaturally come up with just the right words.

Below the video I’ve provided a time-stamped index of the main topics we covered. Clicking any of the topics will take you right to that point in the video interview.

Index to Video:

 

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Writing for the Semantic Web and Semantic Search by

Mark is Director of Digital Outreach for Virante Inc. Mark helps businesses build strategies to increase brand influence and attract natural links and social signals. He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.

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  1. […] A video discussion on how to create content strategies around the new semantic search.  […]

  2. […] Semantic Search: How to Write for It […]

  3. […] yet detailed video via the Circle of Trust and Mark Traphagen. You can find and index to the video here if you don’t have the time to watch it […]

  4. […] video via the Circle of  Legal Trust and Mark Traphagen. You can find and index to the video here if you don’t have the time to watch it […]

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