Healthcare Online Marketing Seminar for North Carolina

Hamner Conference Center

Hamner Conference Center in RTP

The Future of Healthcare Marketing


Give us one morning & you’ll grow your healthcare business

In just one morning you can discover the array of opportunities Google affords you to dramatically grow the reach and influence of your health care practice/business.

You’ll hear actual case studies from healthcare professionals who have seen dramatic results through strategic use of free Google resources such as Google+ and YouTube.

What You’ll Learn

Learn how Google and effective online marketing help bridge the gap between you and the people who need you.

  • Discover How to Get Found by Those Who Need Your Products and Services

  • Realize the Unknown Powers of Google Plus

  • Maximize Your Message with Google and Google Plus

  • Engage Your Patient Base with Google Tools

  • Hear Powerful Case Studies using Google Plus & Youtube

  • Learn to Build Authority with Google Plus

  • Understand the Power of Your Online Content

June 27, 2013 – 9 a.m. to 1 p.m. – NC Biotechnology Center, RTP


Who You’ll Learn From

  • Elizabeth Hawkins – Google, Google Plus Marketing. Lifestyle, Health & Wellness Community Platform

  • Bradford Lowry – DRS Health, Inc., Vice President of Marketing

  • Marc S. Stevens, MD, FACS, FICS, American Board & Academy Orthopaedic Surgeons, AMA Advisory Task Force, DRS Health Chairman.

  • Isaac Porter, MD, American Academy of Ophthalmology, American Society of Cataract and Refractive Surgery, AMA, and NC Medical Society.

  • Mark Traphagen – Virante, Director of Digital Outreach. 50,000+ followers on Google+, co-author with Neal Schaffer (Forbes Top 35 Social Media Influencer) of Maximize Your Social (Fall 2013)

Where and When

  • JUNE 27th, 2013
  • 9:00 AM – 9:25 AM – Registration
  • 9:30 AM – 11:00 AM – Seminar
  • 11:00 AM – 1:00 PM – Lunch and Networking
  • Hamner Conference Center – North Carolina Biotechnology Center (FREE PARKING – Map and Directions) 15 T.W. Alexander Drive, Research Triangle Park, NC 27709

  • Fee: Just $20 per person until June 21, 2013. After June 21st, $30 per person


What You’ll Get

  • Seminar – Relevant information on how to grow your healthcare business using Google and Google Plus from Google Plus Marketing Manager Elizabeth Hawkins and leading professionals in the Medical and Online Marketing Industries.

  • Networking Lunch (Representatives from Google, DRS Health and Virante on hand)

    • Deli Sandwich Buffet
    • Assorted sandwiches (turkey, honey ham, chicken salad, roast beef, tuna salad) with choice of side salad (fruit, macaroni salad, red skin potato salad).
  • Free copy of Google+ for Business Guide, Ebook by Mark Traphagen (a $70 value)

  • DRS Health product samples

  • Coupon for FREE 1-hour online marketing consultation with Mark Traphagen of Virante.


Who Needs to Come

Health care practitioners and professionals who are seeking to grow their patient base, increase their local authority in their specialty,  and better communicate their message to the community using the advantages of online marketing.


Healthcare Online Marketing Seminar for North Carolina by

Mark is Director of Digital Outreach for Virante Inc. Mark helps businesses build strategies to increase brand influence and attract natural links and social signals. He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.


  1. Terrific, looking forward to it. Posted to 3 LinkedIn groups on marketing, PR and healthcare in Triangle area as well as Twitter with #NChealth.

  2. Can this be a hangout, please? I would gladly pay. Trying hard to figure out how Affordable Care will impact the Behavioral Health business, and I bet part of the answer will be here. Mike Logan

  3. As a dentist myself, I see fellow dentists and those in other areas of the health industry getting really heavily involved in on-line marketing. Huge spends. On the other hand I see the amount of consumer spend in dental has dropped by around 7% since 2007 in real terms. Maybe SEO is the way to promote these practices. PPC certainly is an option though I have noticed that local PPC (vocation/location style PPC) Varies dramatically in terms of competition. Everything from 1 cent a click to 80 cents a click. Some real unexploited markets and some that are jammed up with heavy hitting advertisers. Looking more closely a couple of them seem to use some of the biggest names in on-line advertising to push their brand.

    • Thanks for the comment, Jane. The techniques and tools we’ll be showing at this seminar are all in the free segment of search marketing. They only take an investment of time and commitment to use and get benefit from.

  4. “Trying hard to figure out how Affordable Care will impact the Behavioral Health business ” It should help you. Since most mandates will be removed, you’ll find behavioral and mental health benefits more comprehensive with less copays and coinsurance.

    However, if you don’t qualify for the federal tax subsidy, purchasing benefits outside of the Exchange may have to be considered to keep rates reasonable. But each situation is different. Ed

Leave a Reply