Google Plus Post Links Now No Followed by Google

According to Dan Petrovic of Dejan SEO, as of 5 January 2012 Google stopped following (for link juice purposes) links placed in posts on Google+.

The primary link is still followed. This is the first link you put into a post on Google+ if you allow G+ to turn it into a rich snippet.

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google-plus-post-rich-snippet

Any other link inserted into a post or its comments will be marked as “no-follow” by Google.

Followed vs. Not Followed Links

(Skip this section if you already understand this concept.) So what’s the big deal? When Google “follows” a link (in this usage of the term), it potentially passes along some of the PageRank (“link juice”) from the site with the linked to the linked-to site. This is why links are such a valuable currency in SEO.

Google provided webmasters with the option to mark links with a rel=”nofollow” tag if they did not want Google to pass on link juice through the link. And Google itself will nofollow links it thinks are not valuable or could be spammy.

Why Is Google+ NoFollowing Google+ Links?

It appears this is an anti-spam measure. With any and all links being followed as they were, there was great temptation to fill a post with links just to get the link juice. And the temptation was even higher for spam commenters. This new policy removes the temptation, while still including the link juice “reward” for a genuinely shared link (i.e., a link which is the focus of a post).

Effect on Your Google Plus Posting Strategy

In the past, many of us recommended that when sharing a link in Google+, you don’t put the link in the link share box, but rather first share an attractive and relevant image, then drop the link in the main post. Because Google+ displays images so attractively, such posts tend to catch the eye and get higher engagement than “plain old” link share posts (as displayed in the second image in this post).

Before this change, here’s how I might have shared Dan’s post in Google+:

google-plus-post-with-image

See how the image arrests your attention?

But under this change, the link I inserted to Dan’s post will not be followed, and so has no SEO benefit for him. If I cared about that, I’d have to share his post as in the second image above. The rich snippet auto-created by Google+ is better than nothing, but my cute baby scratching his head beats it hands down.

On the other hand…

If I care more about engagement on Google+ and (potentially) driving more traffic to the linked site, then the image post method may still be the way to go.

Have Your Cake and Eat It Too?

Google+ user Michael George suggested a possible (if somewhat labor intensive) workaround. Do your initial post as an image share to get as much engagement and traffic-driving as possible. Then revisit it after a month or so, once it has died down, and edit the post, removing the image and dropping in the original link to turn it into a link-share post. Maybe add a little more relevant content to the post, and try to get some new comments to it, to entice Google to re-crawl it. A test by him showed that such an edit did result in a dofollow link. Of course, this means keeping track of posts that would be worth doing this for.

How will this change affect your posting strategy on Google+? Do you think this was a wise decision on Google’s part?

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Google Plus Post Links Now No Followed by Google by

Mark is Director of Digital Outreach for Virante Inc. Mark helps businesses build strategies to increase brand influence and attract natural links and social signals. He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.

Comments

  1. Mark – it will hurt the spammers but then they also may never learn about it as I suspect they do not spend much time reading posts such as this. unfortunately it will also affect the rest of us.

    • I think this was not a good decision for Google’s search strategy. Sure, I see the benefits: it eliminates spammers alike. However the downside, is that a majority of Google+ users are marketers, bloggers/affiliates, and SEO service providers. They use Google + as a way to generate more “juice” – doing this will eliminate a certain percent of this customer category from using Google +.

  2. If you want to create value links, you have to find valuable pages. You can find these pages by searching for relevant keywords and checking the pages that come up. I have checked in excess of 500 – marketing relevant – keywords if google ranks any googleplus page or post in the top 50. It does not do that. (in the dutch language)
    Google plus ranks mainly on names and brands. The best position i have been able to find is “google marketing bureau” at position 50. (so that would be a 3 keyword seldom used keyword phrase i rank on)

    Make sure you fill out your about box on google+, they are dofollow links, and you can shape them any way you want.
    From that point on every post you have which is deemed valuable by google is only one click away from your value links.
    https://plus.google.com/u/0/114163207395031733621/about
    But, i think the effect will be minimal for a (long) while.

  3. I heard somewhere that google+ links are still dofollow? is it true or not?

  4. No shocker here… the goal posts are constantly moving. Thank you for always keeping us informed. I find Michael George’s work around an interesting one, although agreed labor intensive.

    • Thanks for the mention Mark; I do appreciate it.

      I, for one, will take any link I can get. No follow or do follow… I think it might even be better to have a mix, since it appears more natural anyway. It’s like being a border patrol officer: You stop-and-search the car that is freshly washed and has the nicely dressed people inside. When everything looks too good, that can cause alarms too.

      • Somehow agree with Michael. We should diversify our link building campaigns. As far I know No-Follow links also transfer link juice. but its very very little.

        you could say it transfers maximum 0.001 (1%) of the link juice a Do-Follow link can get.

  5. I need to know whether sharing links in comments is counted as spam? There are irrelevant link shares in my blog posts, should I remove them? I have a doubt regarding actually what is a spam comment?

Trackbacks

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