Twitter Talks: How to Win Friends & Not Be Unfollowed

A live blog of the Wednesday Keynote address at SMX Social Media in Las Vegas, December 5, 2012

Del Harvey of TwitterBy Del Harvey, Director of Trust and Safety, Twitter (@delbius)

Broadway Books in Portland was on the brink of shutting down. @everydaydude in 2008 tweeted “buy a book, no buy 3, and I’ll buy you a burrito.” The bookstore was mobbed and turned around. It’s not crazy that a tweet can do a whole lotta stuff.

Ability to connect = Success

And if you’re connecting successfully, you’re probably not one who will run afoul of Twitter’s spam team. Connecting successfully also gives you the ability to:

1. tell your brand’s story
2. expand your audience
3. strengthen loyalty
4. increase brand exposure

It’s not only what you tweet but how you tweet it.

The most popular ineffective ways to tweet.
1. Multiple unsolicited @replies
2. Duplicate posts (especially with #random #hashtags in the repeats to try to jump on trending tweets)

Best Practices and How-Tos
1. host a chat. Create a real-time forum to drive meaningful brand-relevant conversation.
2. Run a contest.
3. Announce a sale. Include a ooupon code & encourage sharing it.

The Success Shortlist:
EPIC
- Events: A shared moment your audience can participate in.
- Participation
- Interests
- Content
These are the big opportunities to make that ideal connection that will build your influence in ways Twitter likes.

More at http://bitly/abilitytoconnect

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Twitter Talks: How to Win Friends & Not Be Unfollowed by

Mark is Director of Digital Outreach for Virante Inc. Mark helps businesses build strategies to increase brand influence and attract natural links and social signals. He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.

Comments

  1. I’d also add another ineffective way to tweet would be to just RT, and not have any original thoughts. I see this a lot. I don’t need people to RT me stuff I read everyday from SEOMoz or SearchEngineLand.

  2. I’m also not fond of the group thank you’s, following a Twitter chat, etc. (Even when I’m thanked.) Are you supposed to thank the person for the thank you? Not a good use of Twitter real estate space…or goodwill, in my ebooks.

    • Yeah, Judy, that’s a problem all over in e-communications. I hate getting emails that just say “thanks.” Then I feel if I don’t respond, I’m the impolite one! But if I do, it just perpetuates a never-ending chain of useless responses.

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