Google Rich Snippets & Authorship: A Video Panel Discussion

Google Rich Snippets Authorship Video thumbnailJoin Virante’s +Mark Traphagen with co-guest panelists +AJ Kohn and +Bill Slawski for a Google+ Hangout On Air discussion of Rich Snippet search results and Google Authorship / Author Rank. The show was hosted by +Dan Petrovic and +Martin Reed of DejanSEO. (Video is below text)

For the first 20 minutes, Dan and Martin give us an overview of Rich Snippets in Google search results. They show the different types available, and then cover the various markup schemes and other factors that can make them show up for your search results.

The remainder of the show is devoted to Google’s Authorship program and how it relates to Author Rank. After defining the terms involved. Each of the guest panelists gives  his insights and opinions about how Authorship is currently being used by Google, whether Author Rank is in effect yet, and what the future might hold. We end up with a lively discussion of some of the difficulties and challenges that Google must be facing in trying to accurately assess author authority and use it as a ranking factor.

Among the questions and issues brought up:

  • Does Authorship convey any authority to sites that publish an author’s content?
  • What happens if an author leaves a site on which she has published a lot of content?
  • Does changing the author of a content piece affect its ranking?
  • Will Google be able to detect misuse of Authorship? For example, will being exposed for plagiarism cause Author authority to be removed?
  • What about content with multiple authors?


All Mark Traphagen’s Authorship & Author Rank Posts

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Google Rich Snippets & Authorship: A Video Panel Discussion by

Mark is Director of Digital Outreach for Virante Inc. Mark helps businesses build strategies to increase brand influence and attract natural links and social signals. He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.


  1. [...] Rich Snippets & Authorship: AJ Kohn, Bill Slawski, Mark Traphagen 1 Upvotes Discuss Flag Submitted 1 min ago Mark Traphagen SEO Comments [...]

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