Google Plus Notifications Changed: Now How Do We Do Marketing?

Google Plus notifications posting strategy videoWatch this recorded Google+ Hangout on Air panel discussion hosted by +Ronnie Bincer, and featuring +Fraser Cain (of Universe Today) and +Stephanie Wanamaker, with Virante’s own +Mark Traphagen. Click the video image at the bottom of this post to watch.

Our topic was the changes this past week to how post notifications are handled on Google+, and how that affects the posting and sharing strategies of marketers on that platform. Previously, a user could add circles of up to 100 users each to a post and check a box for each circle that would cause members of that circle to be notified. Now notifying circles is severely restricted (the limit appears to fluctuate from post to post), and also generates an email by default, which might be seen by many users as spamming. For more about how this all works, see “Major Change to Google Plus Notifications.”

Many marketers on Google Plus had relied on notifications to build what were essentially the equivalent of opt-in email lists, asking followers if they wanted to be notified of certain posts, and then placing those followers in circles that would then get notifications for the appropriate posts. But of course, that option was also open to abuse by spammers, and that probably brought about the change we saw this week.

So what is someone with a message that others seem to want to hear to do now on Google+? In this video discussion you’ll hear from three seasoned online marketers and one popular non-marketer user on the pros and cons of the new system, what they wish Google+ would do, and more importantly, how we each plan to operate in this “new world.” It’s a lively discussion, as we don’t all agree!

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Google Plus Notifications Changed: Now How Do We Do Marketing? by

Mark is Director of Digital Outreach for Virante Inc. Mark helps businesses build strategies to increase brand influence and attract natural links and social signals. He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.

Comments

  1. We’ve got a part II brewing… hope Mark can make it!
    BTW, thanks for the write up here… you always Inspire me Mark!

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