The Culture of Trust in Social Media Networks

Culture of Trust in Social Media Networks video

A Google+ Hangout On Air video discussion.


Social media networks like Google+, Facebook, and Twitter have opened up unprecedented opportunities for almost anyone to form huge numbers of personal connections and relationships, and to build influence far beyond their local sphere. But the old issues of trust and trustworthiness are as much in play as they were in the town square of a hundred years ago.

The discussion was sparked by David Amerland’s recent blog post of the same title: The Culture of Trust in Social Media Networks.

Who online should have trusted influence? Who (or what) decides who is trustworthy? How is trust earned and expanded on social media? In the video below the panelists discuss these and many related issues, working toward a culture of trust in social media.


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Mark is Director of Digital Outreach for Virante Inc. Mark helps businesses build strategies to increase brand influence and attract natural links and social signals. He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.

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