The Impact of Social Media on SEO (Slideshow)

TopRank Social SEO Cycle

Credit: toprankonlinemarketing

My slides (with added annotations) from a presentation I did for the Duke University Webcomm Group.

I cover the growing influence of social media on search engine results, why search engines are seeking “social signal,” and end with a focus on test we’ve been running on the powerful SEO influence of an optimized Google+ profile combined with Google’s Author Rank authorship verification system.


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The Impact of Social Media on SEO (Slideshow) by

Mark is Director of Digital Outreach for Virante Inc. Mark helps businesses build strategies to increase brand influence and attract natural links and social signals. He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.


  1. Your slideshow presentation is very informative. It’s amazing how you ranked higher than a well known poster from 2010 simply because you used Google Plus and you were more recent. Your research is very convincing. Thanks for sharing!


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  2. Quora says:

    How will marketers use Google+?…

    I think nearly everyone is getting this wrong. ). The most significant changes to marketing will probably have to be the social impact on SEO. Searchers no longer have the sole expectation of searching to find information for a specific outcome. As peo…

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