Google+ Search Boost Extends Beyond Google "Search Plus Your World"

There’s a great deal of hooplah online right now about the new Google “Search plus Your World” implementation that adds personalized search (with Google+ content front-and-center) as the default view for most searcher’s SERPs.

Almost all of the focus has (naturally) been on the heavy Google+ presence in the new personal search. But what many might be missing is that Google+ was already having a strong influence on the “pure” Google results…and it still is.

Here’s an example that just happened to me today.

This morning I put on Google+ a post titled “All My Google+ Guides in One Post.” A short while later it was shared by Google+ user +Denis Labelle, resulting in at least 56 known re-shares (see the “ripples” of that post). Denis Labelle is followed (“circled” in Google+ parlance) by 37,820 people, and is ranked 498th of all Google+ users by circlecount.com.

At 4:30 this afternoon, here’s what the Google results for “google+ guides” looked like for me, logged in to Google+ and in the personal search view:

Google Results in Personal Search

You can see that Denis’s post sharing my post is in the #2 position.

But next I searched the same phrase (“google+ guides”) in a different browser, not logged in to Google. And this is what I got:

Google Results Not Logged in to Google.

Notice that Denis’s post from Google+ is still in the #2 position (the top item is an ad).

Conclusion: Google+ has a lot of oomph in Google search results, even with the new personal search turned off. If you are a content producer and are on Google+, and you’ve been following my guidelines, and you’ve been building a good network that includes powerful influencers like Denis Labelle, you already know that Google+ needs to be a major part of your SEO and marketing strategy now!

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Want to take advantage of the new social-SEO revolution? Virante , already a leader in the SEO industry, is uniquely positioned to enable you to do so. We’ve been on Google+ since it’s first week, and we’ve been intensely testing and studying the best methods to get your business noticed, on Google+, search, and throughout the social web. Our contact info is in the sidebar. Let us know how we can help get you noticed!

For more great insights on Google+ and social media marketing in general, follow author Mark Traphagen on Google+.

 

Google+ Search Boost Extends Beyond Google "Search Plus Your World" by

Mark is Director of Digital Outreach for Virante Inc. Mark helps businesses build strategies to increase brand influence and attract natural links and social signals. He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.

Comments

  1. I think google has the best price in the world

  2. Mark, great converge on Google +! It still amazing to see how much the plus profiles are impacting the SERPS.

  3. I need taxi search top of first on the Google search arms

  4. I need my taxi service above all taxi service in the city and county

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