Why Your Business Should Plan to Be on Google+ (Google Plus)

I had this post all set out in my mind, and then I read “Why Google Has the Hammer to Make Businesses Use Google Plus” by Jay Baer, and realized he said all I was going to say and so much more.

Here’s one of many killer quotes from this must-read post:

Here’s the scenario I see unfolding before the end of 2011, and possibly before Labor Day. Google opens up business pages on Plus to Adwords customers. Any clicks and +1 (Google’s version of Facebook “like”) your business content receives on Plus has a direct impact on your organic search engine rankings, while your Facebook activity continues to have no impact.

Many have mocked the +1 button saying it has no useful function, but they way underestimated Google’s intentions. The unveiling of Google+, along with the new social media reports available in Google Analytics if you have a +1 button on your site, signal that Google is poised to make +1 a major player in how its search results are formulated. Ready Jay’s post linked above for more on this.

As I said this weekend (“Should Your Brand Be on Google+? (Yes, But Not Quite Yet)“), you should do everything you can to learn about Google+ and be ready for when Google introduces Google+ pages for brands (which they say they will soon). But above all, learn to be social, not just “do” social.

Why Your Business Should Plan to Be on Google+ (Google Plus) by

Mark is Director of Digital Outreach for Virante Inc. Mark helps businesses build strategies to increase brand influence and attract natural links and social signals. He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.


  1. Mark,

    It seems that you’re the person who supports Google,right?
    But,I also wanna to know that is there any shortcoming for us to do business by Google?

    • I don’t “support” Google; I’m just reporting on a tool that I think is generally well-done and has great potential. As to the possible “shortcomings”? I don’t know how to predict that, since Google pages for business aren’t out yet, but I should think that with Google as the world’s dominant player in the search field, not being in the game has far more risks than playing.

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