FriendFeed Is Your SEO Friend

Just thought I’d pass along something I noticed since Caffeine (Google’s new search ranking algorithm) kicked in. I’m wondering if anyone else has seen this? The meat of what I’m going to share: feeding your site updates to FriendFeed may bring great (and fast!) SEO blessings.

I have a personal blog (the League of Inveterate Poets) that has accumulated a Google Page Rank of 5 (pretty good for a personal blog). I rank pretty well for the keywords I blog about most. And since the advent of Caffeine, for those keywords my new posts usually appear on the first two pages within an hour or two of their going live.

But I also write posts that are outside my top keywords. These posts, of course, usually are lower in the page rankings, and they seem to take longer to show up at all. Except…

I’ve noticed that my automated FriendFeed listing of any of my posts gets indexed very quickly by Google, and almost always shows up on the front page for the posts main keywords, no matter how those keywords normally perform for me organically. I don’t know if there is something special about my FriendFeed account. I do have a lot of followers there, and I wonder if that influences Google at all. That’s why I’d be interested in hearing if any of you have noticed this. If you don’t have a FriendFeed account (or don’t feed your blog to it), perhaps you might want to set that up, let it run for a while, and see if you see the same effect.

UPDATE 7/29/2010: According to this site, unique entries in FriendFeed show up in Google searches in as little as 13 seconds!

FriendFeed Is Your SEO Friend by

Mark is Director of Digital Outreach for Virante Inc. Mark helps businesses build strategies to increase brand influence and attract natural links and social signals. He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web.


  1. well I trust your research and going to test it out, I am sure it will help a bit.

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