At Pubcon this October, John Rampton of Search Engine Journal interviewed Russ Jones, CTO of Virante, about how to Penguin-proof a website.
The Google Penguin algorithm update, which has now had several updates and refreshings, primarily goes after sites that have suspicious-looking backlink profiles. The update looks for telltale patterns that may indicate a site has built links to itself that intentionally attempt to manipulate Google’s search ranking system, and/or are planted on sites that are low quality or spammy themselves.
If a site trips enough of the signals Google has built into Penguin, it may get a manual search penalty, in which case some or all of its keyword rankings may fall drastically.
In this video interview, Russ Jones covers the main things that put a site in danger of a Penguin penalty, and a few tips on how to have a more Penguin-proof site. Full transcript below the video. [Continue reading]